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Empowering Faculty to Create Instructional Video Content: A collaboration between the Center for Teaching and Learning, the University Library, and the Academic Media Production Team

Presenters

Name: Dr. Bruce Richards
Title: Senior Instructional Technologist (CTL)
Bio: Bruce Richards
Contact: bricha44@uncc.edu
Social Media: Linkedin

Name: Jules Keith-Le
Title: Instructional Design & Technology Specialist (CTL)
Bio: Jules Keith-Le
Contact: jkeithle@uncc.edu
Social Media: Linkedin

Name: Richard Preville
Title: Director of Audiovisual Integration and Support for Learning Environments (AISLE)
Bio: Richard Preville
Contact: rprevill@uncc.edu

Name: Alex Frizzell
Title: Academic Media Production Team Lead (AISLE)
Bio: Alex Frizzell
Contact: alexfrizzell@uncc.edu

Abstract

The increase of online course offerings at UNC Charlotte has presented faculty with the opportunity to develop interactive course content that engages student learning and enhances performance. Examples of interactive course materials are eLearning content, podcasts, multimedia tutorials, and most importantly the use of interactive videos. Interactive video content within courses is increasingly being used to engage students, provide understanding, influence learning outcomes, and improve learner satisfaction in multiple learning environments (face-to-face, blended, and online).

As faculty seek ways to use video in their courses they discover that they are not always able to find the appropriate video on YouTube, Vimeo, or other video sharing sites. To address these deficiencies, faculty members actively search for opportunities to create their own media as a means of increasing their teacher presence in the online, blended and face-to-face courses. This interactive session, which meets the DLI Award rubric/criteria of Partnership – intercampus and/or with providers, will share our experiences collaborating in the development of faculty-created instructional video content.

Over the last 2 years, we have offered a 2-week summer session focused on empowering our faculty in video creation. This interactive presentation will showcase our faculty development program called “The Summer Video Camp”, as well as the process of streamlining the creation and delivery of instructional videos. Providing this service to over 60 faculty members allowed each participant to create two videos; a self-created video using a video recording tool available in our Learning Management System (Canvas LMS) and a second video in collaboration with a professional, on-campus video production team. Through the experiences gained in the summer video camp, both the CTL and AMP teams were able to implement a video development process for all faculty. This process comprised requesting video development support, utilizing video scripts and storyboarding techniques, presentation methods, video recording resources, and integrating close captioning. With a video management platform integrated in the Canvas LMS, faculty members are able to integrate their videos into their online course content. Additional functionalities includes adding in-line quizzes coupled with data analytics on student engagement behavior.

During this past fall 2018 semester, the Academic Media Production Team in partnership with the Atkins Library, extended video resources on campus, to include the creation of a new EZ Video Studio to allow both faculty and students to increase their video recording experience. The EZ Video Studio will be incorporated in future summer video camps. This initiative allowed our faculty video producers to acquire skills to produce high-quality videos that support and enhance their student learning outcomes while strengthening faculty-to-student interactions. Added to the process of the video is the automatic integration of closed captioning to ensure universal design and accessibility best practices.

Our presentation will conclude 1) with a summary of how the instructional videos created in summer were used in the context of a course, 2) data on the impact on student learning, and 3) action plans on how to adopt similar initiatives on your campus.

Resources

• Instructional Video Support Process: https://teaching.uncc.edu/InstructionalVideoSupport
• Instructional Video Examples: https://teaching.uncc.edu/services-programs/instructional-video-support/instructional-video-styles
• Information from “The State of the Video” Survey